VI UNGE SOMMERCAMP

A magnificent show with nostalgic moments

New girlfriends, fun workshops and an unforgettable summer

Each year, Vi Unge invites its readers to a summer camp at three locations in Denmark. In the course of a week, the girls make many new friends and they are inspired by the camp’s numerous workshops and amusing activities, such as pleasant evening get-togethers, workouts and surprises. All in all, a memorable, educational week focused on girlfriends and personal development.

The camp workshops are about beauty tips, singing, photography, blogging, exercise, street style and room décor. There are also film evenings, and needless to say, a gigantic party to round off the week .

Vi Unge’s business partners contribute interesting content for many of the workshops where there will be abundant opportunities to present tips and products to the girls.

Vi Unge Summer Camp appeals to girls aged 12–16. Three summer camps are held every summer for a total of 400 of Vi Unge’s readers.

ANNUAL EVENTS
PARTICIPANTS
READERSHIP
PACKAGES OF CAKE SPRINKLES USED DURING THE CAMP

EXPOSURE

The event
Holding a workshop during the camp
Possibility to sell products
Goody-bag sampling during workshops or in the girls’ rooms

Vi Unge
Integration of your product into the magazine (highlighted as “In cooperation with Vi Unge SommerCamp’s business partners”).
Logo on all editorial articles about the event
The use of your products as prizes in a competition

Vi Unge’s online platforms
Facebook post, with text and packs
Instagram post, with text and packs
Integration into online films from the event

Who are Vi Unge’s readers?

Vi Unge readers are girls aged 12–18. They are interested in all the topics that usually interest a teenager: fashion, beauty, shopping, sweethearts, emotions and girlfriends, but also serious topics like choosing a study programme, the future and social issues. Vi Unge readers love their magazine and are very loyal to the Vi Unge brand. They are very active, they write many e-mails to the editorial staff and they closely identify with both the editorial staff and one another.

Vi Unge SommerCamp 2015

Drop in for a cup of coffee

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