Aller Mediasalg offers to test advertisements in selected weekly and monthly magazines. The testing is based on the AIDA model, i.e. it includes the following outcome measurements:

  • Attention
  • Interest
  • Desire
  • Action

In addition, we also test the following aspects of the advertisement:

  • Recollection
  • Newsworthiness
  • Relevance
  • Liking

It is also possible to purchase additional test questions to enable you to adapt the advertisement text to your specific advertisement. As we test a maximum of seven (7) advertisements per round of testing, it is a good idea to submit your advertisement as soon as possible, as spaces will be allocated on a “first come, first served” basis. Contact your Aller consultant to learn more about testing dates and to submit your advertisement for testing.

Advertisement testing 2016

Publishing Date
Femina nr. 10 – 2016Mad&Bolig nr. 4 – 2016

IN nr. 5 – 2016

Ude og Hjemme nr. 21 – 2016

Mad&Bolig nr. 9 – 2016

IN nr. 10 – 2016

Søndag nr. 45 – 2016

Femina nr. 47 – 2016

10. March 2016

17. March 2015

20. April 2016

25. May 2016

18. August 2016

15. September 2016

7. November 2016

24. November 2016