Aller Mediasalg offers to test advertisements in selected weekly and monthly magazines. The testing is based on the AIDA model, i.e. it includes the following outcome measurements:

  • Attention
  • Interest
  • Desire
  • Action

In addition, we also test the following aspects of the advertisement:

  • Recollection
  • Newsworthiness
  • Relevance
  • Liking

It is also possible to purchase additional test questions to enable you to adapt the advertisement text to your specific advertisement. As we test a maximum of seven (7) advertisements per round of testing, it is a good idea to submit your advertisement as soon as possible, as spaces will be allocated on a “first come, first served” basis. Contact your Aller consultant to learn more about testing dates and to submit your advertisement for testing.