Aller Mediasalg offers to test advertisements in selected weekly and monthly magazines. The testing is based on the AIDA model, i.e. it includes the following outcome measurements:

  • Attention
  • Interest
  • Desire
  • Action

In addition, we also test the following aspects of the advertisement:

  • Recollection
  • Newsworthiness
  • Relevance
  • Liking

It is also possible to purchase additional test questions to enable you to adapt the advertisement text to your specific advertisement. As we test a maximum of seven (7) advertisements per round of testing, it is a good idea to submit your advertisement as soon as possible, as spaces will be allocated on a “first come, first served” basis. Contact your Aller consultant to learn more about testing dates and to submit your advertisement for testing.

Advertisement testing 2019

Release Date
Mad&Bolig n0. 3 – 2019

Alt om Haven no. 3 – 2019

Isabellas no. 3 – 2019

Ude og hjemme no. 16 – 2019

Femina no. 19 – 2019

Spis Bedre no. 6 – 2019

Familie Journal no. 36 – 2019

Isabellas no. 7 – 2019

Mad&Bolig no. 10 – 2019

Femina no. 40 – 2019

IN no. 10 – 2019

Søndag no. 45 – 2019

21. February 2019

1. April 2019

15. April 2019

16. April 2019

9. May 2019

28. May 2019

2. September 2019

9. September 2019

19. September 2019

3. October 2019

3. October 2019

4. November 2019