Aller Mediasalg offers to test advertisements in selected weekly and monthly magazines. The testing is based on the AIDA model, i.e. it includes the following outcome measurements:

  • Attention
  • Interest
  • Desire
  • Action

In addition, we also test the following aspects of the advertisement:

  • Recollection
  • Newsworthiness
  • Relevance
  • Liking

It is also possible to purchase additional test questions to enable you to adapt the advertisement text to your specific advertisement. As we test a maximum of seven (7) advertisements per round of testing, it is a good idea to submit your advertisement as soon as possible, as spaces will be allocated on a “first come, first served” basis. Contact your Aller consultant to learn more about testing dates and to submit your advertisement for testing.

Advertisement testing 2018

Release Date
Mad&Bolig no. 4 – 2018

Alt om Haven no. 3 – 2018

Spis Bedre no. 6 – 2018

Femina no. 19 – 2018

IN no. 5 – 2018

Billed-Bladet no. 21 – 2018

Mad&Bolig no. 9 – 2018

Ude og Hjemme no. 38 – 2018

Isabellas no. 6 – 2018

Femina no. 40 – 2018

Søndag no. 45 – 2018

22. March 2018

31. March 2018

31. May 2018

8. May 2018

17. May 2018

24. May 2018

16. August 2018

19. September 2018

1. October 2018

4. October 2018

5. November 2018