The prices below apply to 2018. All prices are specified in DKK and do not include VAT. Errors and omissions excepted. Contact Aller Mediesalg for creative formats. In 2018,  you will again have the option of entering into an AllerMest yearly agreement where you are eligible for benefits and get a simpler ordering process when booking campaigns with us. The only requirement is a minimum net turnover of DKK 200,000. Contact Aller Mediesalg for further details.

Digital

Format Lifestyke Entertainment Delivery
RON ALL* All brands, all platforms and all formats 90 90 CPM
RON** 2+ brands, all platforms and all formats for lifestyle or entertainment respectively 155 60 CPM
ROS*** 1 brand, all platforms and all formats for the given brand 160 65 CPM
Frequency-controlled Ownership****
400 200 CPM

*RON ALL Exposures are randomly distributed on 930×180, 728×90 and 300×250, 160×600, 320×160 (or 320×80) for all platforms (desktop, mobile, tablet) in the category and on all brands; no brands can be deselected.

**RON Exposures are randomly distributed on 930×180, 728×90 and 300×250, 160×600, 320×160 (or 320×80) on all platforms (desktop, mobile, tablet) in the category.

***ROS Exposures are randomly distributed on 930×180, 728×90 and 300×250 on all platforms (desktop, mobile, tablet) on one selected site in the category.

****Ownership is implemented across all of our platforms, where we endeavour to distribute exposures proportionally in relation to our general distribution of traffic.  If ownership must run across the sites, the advertiser must submit two formats as we currently have sites on two different CMS platforms.

Format Lifestyle Entertainment Delivery
RON desktop/tablet 180 70 CPM
ROS desktop/tablet 200 80 CPM
Topbanner 930×180 / 728×90 175 75 CPM
Content banner 300×250 160 60 CPM
Tower 160×600 / 320×800 180 75 CPM
DHTML (floating ad) (not available on mobile site) 400 400 CPM
Outstream video 350 250 CPM
Expandable 250 100 CPM
Format Lifestyle Entertainment Delivery
Geotargeting 25 25 CPM
Re-targeting 50 50 CPM
Frekvens pr. Unique browser 10 10 CPM
Sekvens 20 20 CPM
Særplacering 30 30 CPM
Site Homepage takeover Wallpaper
Per day, all banners + wallpaper on the home page Per day for the whole site
elle.dk 20.000

For the purchase of ownership on sites marked with an asterisk (*), at least three must be purchased.

We provide advertising in newsletters in the following brands: ELLE, Familie Journal, FEMINA, ISABELLAS, Mad & Bolig, Q, Ude og Hjemme and SØNDAG.

Format Price Delivery
300×250 200 CPM
Site Advertorial Competition User servey/Test yourself User servey/Test yourself Microsite 
 Periode 3 måneder 14 dage 14 dage  Contact the sales department 3 måneder
 elle.dk 20.000 20.000 20.000 75.000
Facebook pages Followers     Post price
ELLE 62.166 15.000

 

Instagram profiles Followers     Price pr. upload
Billedbladet 17.912 2.000
Dossier 18.409 7.500
ELLE 123.086 25.000
ELLE Decoration 186.811 25.000
Familie Journal 889
Femina 48.690 12.000
Modemagasinet IN 20.662 10.000
Isabellas_dk 43.922 12.000
Madogbolig 91.801 15.000
Magasinetq 4.056
Seoghoerdk 30.875 7.500
Spisbedre 74.472 12.000
Søndagdk  2.290
Tidenskvinder 753
Ude og Hjemme 924
Vi unge 66.846 20.000
         
Youtube  Followers      Price pr. upload
Vi unge 28.624

We provide creative solutions that are activated on our brands’ Facebook pages and Instagram profiles. Contact the sales department on (+45) 7234 2626 for options and special offers.

We provide a wide variety of creative video solutions, and we find the right solution together with you. Contact the sales department on (+45) 7234 2626 for options and special offers.

Print

Magazine 2019

 2/1     1/1   1/2    1/4   Back page 1/1 Advertorial 2/1 Advertorial*
 Alt om Haven  kr.         32.600  kr.         24.200  kr.         17.300  kr.         29.900  kr.                         31.500  kr.                              42.400
 Antik & Auktion  kr.         33.600  kr.         20.900  kr.         14.200  kr.           7.200  kr.         27.400  kr.                         27.200  kr.                              43.700
 Countryliv  kr.         66.200  kr.         41.300  kr.         28.000  kr.         41.300
 ELLE  kr.         89.900  kr.         53.500  kr.         74.900  kr.                         68.200  kr.                           114.500
 ELLE Deco  kr.         89.900  kr.         53.500  kr.         74.900  kr.                         68.200  kr.                           114.500
 IN  kr.         82.300  kr.         51.800  kr.         34.800  kr.         22.100  kr.         66.800  kr.                         67.300  kr.                           107.000
 INDRET  kr.       100.700  kr.         62.900  kr.         42.800  kr.                         81.800  kr.                           130.900
 ISABELLAS  kr.         66.700  kr.         41.600  kr.         28.200  kr.         17.900  kr.         54.200  kr.                         54.100  kr.                              86.700
 JULEN  kr.         39.400  kr.         25.400  kr.         15.200
 Maries Ideer  kr.         35.100  kr.         22.700  kr.         12.300
 Mad & Bolig  kr.         73.100  kr.         45.600  kr.         31.100  kr.         19.600  kr.         59.300  kr.                         59.200  kr.                              95.000
 Psykologi  kr.         61.500  kr.         38.600  kr.         26.200  kr.         16.600  kr.         49.900  kr.                         50.200  kr.                              80.000
 Q kvinder med kurver  kr.         63.100  kr.         39.700  kr.         27.000  kr.         17.200  kr.         51.500  kr.                         51.600  kr.                              82.000
 ROYAL  kr.         36.800  kr.         22.700  kr.         15.200  kr.         29.600  kr.                         29.500  kr.                              47.800
 SPIS BEDRE  kr.         57.300  kr.         36.800  kr.         23.600  kr.         12.700  kr.         43.200  kr.                         47.800  kr.                              74.500
 Vi Unge  kr.         55.100  kr.         33.600  kr.         22.700  kr.         14.400  kr.         43.700  kr.                         43.600  kr.                              71.600
Dossier  kr.         89.900  kr.         53.500  kr.         74.900  kr.                         68.200 114500

*Production costs for advertorials will vary – contact your consultant for further details.

Weeklies 2019

  2/1     1/1    1/2     1/4   Back page  1/1 Advertorial  2/1 Advertorial*
 7-TVDage  kr.         33.600  kr.         20.900  kr.         14.200  kr.           9.200  kr.         23.600  kr.                         27.200  kr.                              43.700
 BILLED-BLADET  kr.         99.000  kr.         61.800  kr.         42.000  kr.         26.700  kr.         71.200  kr.                         80.300  kr.                           128.700
 FEMINA  kr.       100.700  kr.         62.900  kr.         42.800  kr.         27.100  kr.         72.500  kr.                         81.800  kr.                           130.900
 Familie Journal  kr.       115.900  kr.         72.500  kr.         49.300  kr.         31.300  kr.         83.400  kr.                         94.300  kr.                           150.700
 SE og HØR  kr.       134.900  kr.         84.400  kr.         57.600  kr.         36.200  kr.                       109.700  kr.                           175.400
 SØNDAG  kr.         62.400  kr.         39.300  kr.         26.600  kr.         17.000  kr.         44.800  kr.                         51.000  kr.                              81.000
 Ude og Hjemme  kr.         95.600  kr.         59.900  kr.         40.700  kr.         25.700  kr.         68.600  kr.                         77.900  kr.                           124.200

*Production costs for advertorials will vary – contact your consultant for further details.

Placement surcharge, magazines
Mad & Bolig, Antik & Auktion, ROYAL, Mad!, IN, Isabellas, Q, Psykologi, Vi Unge: First ¼ of the magazine: +15% – 3rd cover page + other placements: +10%

Placement surcharge, weeklies
Before the middle: +15%
Other positions: +10%