The prices below apply to 2017. All prices are specified in DKK and do not include VAT. Errors and omissions excepted. Contact Aller Mediesalg for creative formats and guide advertising. In 2017, you will again have the option of entering into an AllerMest yearly agreement where you are eligible for benefits and get a simpler ordering process when booking campaigns with us. The only requirement is a minimum net turnover of DKK 200,000. Contact Aller Mediesalg for further details.

Digital

Format Lifestyle Entertainment Sport Delivery
 RON ALL* All brands, all platforms and all formats 80 80 80 CPM
RON** 2+ brands, all platforms and all formats for lifestyle or entertainment respectively 145 50 145 CPM
ROS*** 1 brand, all platforms and all formats for the given brand 150 55 150 CPM
Frequency-controlled Ownership****                                      300                                150                                    300                                       CPM

*RON ALL Exposures are randomly distributed on 930×180, 728×90 and 300×250, 160×600, 320×160 (or 320×80) for all platforms (desktop, mobile, tablet) in the category and on all brands; no brands can be deselected.

**RON Exposures are randomly distributed on 930×180, 728×90 and 300×250, 160×600, 320×160 (or 320×80) on all platforms (desktop, mobile, tablet) in the category.

***ROS Exposures are randomly distributed on 930×180, 728×90 and 300×250 on all platforms (desktop, mobile, tablet) on one selected site in the category.

****Ownership is implemented across all of our platforms, where we endeavour to distribute exposures proportionally in relation to our general distribution of traffic.  If ownership must run across the sites, the advertiser must submit two formats as we currently have sites on two different CMS platforms.

Format Lifestyle Entertainment Sport Delivery
RON desktop/tablet 160 60 160 CPM
ROS desktop/tablet 170 65 170 CPM
Topbanner 930×180 / 728×90 155 65 155 CPM
Content banner 300×250 140 45 140 CPM
Tower 160×600** 155 65 155 CPM
Megaboard 930×600*** 350 350 350 CPM
DHTML (floating ad) (not available on mobile site) 450 200 450 CPM
Expandable 225 80 225 CPM

**Tower is available on billedbladet.dk, udeoghjemme.dk, femina.dk, isabellas.dk, soendag.dk, seoghoer.dk and madogbolig.dk
***Megaboard is available on billedbladet.dk, femina.dk, seoghoer.dk, søndag.dk, isabellas.dk and madogbolig.dk

Format Lifestyle Entertainment Sport Delivery
Geotargeting +20 +20 +20 CPM
Re-targeting +50 +50 +50 CPM
Frekvens pr. Unique browser +10 +10 +10 CPM
Sekvens +20 +20 +20 CPM
Særplacering +20 +20 +20 CPM
Site Homepage ownership Wallpaper
Per day, all banners + wallpaper on the home page Per day for the whole site
billedbladet.dk 10.000 13.000
elle.dk 9.500 9.500
familiejournal.dk 5.000 15.000
femina.dk 7.000 16.500
in.dk* 3.500 5.000
isabellas.dk 3.500 3.500
madogbolig.dk* 3.500 5.000
q.dk* 3.500 12.500
seoghoer.dk 12.500 12.500
søndag.dk 5.000 7.500
udeoghjemme.dk* 5.000 9.500
viunge.dk 10.000 14.500

For the purchase of ownership on sites marked with an asterisk (*), at least three must be purchased.

We provide advertising in newsletters in the following brands: ELLE, Familie Journal, FEMINA, ISABELLAS, Mad & Bolig, Q, Ude og Hjemme and SØNDAG.

Format Price Delivery
300×250 200 CPM
Site Advertorial* Competition Gallery User survey/Test yourself Microsite
Period 3 months 14 days 1 months 14 days 3 months
 billedbladet.dk 17.500 17.500 17.500 17.500 75.000
 elle.dk 20.000 20.000 20.000 20.000 75.000
 familiejournal.dk 17.500 17.500 17.500 17.500 75.000
 femina.dk 30.000 30.000 30.000 30.000 75.000
 in.dk 12.500 12.500 12.500 12.500 75.000
 isabellas.dk 12.500 12.500 12.500 12.500 75.000
 madogbolig.dk 12.500 12.500 12.500 12.500 75.000
 q.dk 12.500 12.500 12.500 12.500 75.000
 seoghoer.dk 30.000 30.000 30.000 30.000 75.000
 spisbedre.dk 12.500 12.500 12.500 12.500 75.000
 søndag.dk 12.500 12.500 12.500 12.500 75.000
 udeoghjemme.dk 12.500 12.500 12.500 12.500 75.000
 viunge.dk 30.000 30.000 30.000 30.000 75.000

We provide creative solutions that are activated on our brands’ Facebook pages and Instagram profiles. Contact the sales department on (+45) 7234 2626 for options and special offers.

We provide a wide variety of creative video solutions, and we find the right solution together with you. Contact the sales department on (+45) 7234 2626 for options and special offers.

Print

Magazine  2/1   1/1  1/2  1/4 Back page  1/1Advertorial*  2/1Advertorial*
 Alt om Haven 32.100 23.800 17.000  – 29.500 29.800 40.100
 Antik & Auktion 33.100 20.600 14.000 7.100 27.000 25.800 41.200
 Cookie 99.200 62.000 42.200  – 71.400 77.500 124.000
 Countryliv 65.200 40.700 27.600  – 40.700  –  –
 Dossier 85.100 50.700  –  – 72.300 63.400 106.400
 ELLE 86.800 51.700  –  – 72.300 64.600 108.500
 ELLE Decoration 86.800 51.700  –  – 72.300 64.600 108.500
 IN 81.100 51.000 34.300 21.800 65.800 63.800 101.400
 INDRET 99.200 62.000 42.200  – 71.400 77.500 124.000
 ISABELLAS 65.700 41.000 27.800 17.600 53.400 51.300 82.100
 JULEN 38.800 25.000 15.000  –  –  –  –
 Mad & Bolig 72.000 44.900 30.600 19.300 58.400 56.100 90.000
 Maries Ideer 34.600 22.400 12.100  –  –  –  –
 Psykologi 60.600 38.000 25.800 16.400 49.200 47.500 75.800
 Psykologi – 4 SUPER numre 79.700 48.000 32.700 20.700  –  –  –
 Q 62.200 39.100 26.600 16.900 50.700 48.800 77.800
 RETRO 32.900 20.500 13.900  – 26.800 25.700  –
 ROYAL 36.300 22.400 15.000  – 29.200 28.000 45.400
 SPIS BEDRE 56.500 36.300 23.300 12.500 56.500 45.400 70.600
 Vi Unge 54.300 33.100 22.400 14.200 43.100 41.400 67.900

*Production costs for advertorials will vary – contact your consultant for further details.

  2/1   1/1   1/2   1/4   Back page   1/1 Advertorial* 2/1 Advertorial*
 7-TVDage 33.100 20.600 14.000 9.100 23.300 25.800 41.400
 BILLED-BLADET 97.500 60.900 41.400 26.300 70.100 76.100
 FEMINA 99.200 62.000 42.200 26.700 71.400 77.500 124.000
 Familie Journal 114.200 71.400 48.600 30.800 82.200 89.300 142.800
 SE og HØR 132.900 83.200 56.700 35.700 104.000 166.100
 SØNDAG 61.500 38.700 26.200 16.700 44.100 48.400 76.900
 Ude og Hjemme 94.200 59.000 40.100 25.300 67.600 73.700 117.700

*Production costs for advertorials will vary – contact your consultant for further details.

Placement surcharge, magazines
Mad & Bolig, Antik & Auktion, ROYAL, Mad!, IN, Isabellas, Q, Psykologi, Vi Unge: First ¼ of the magazine: +15% – 3rd cover page + other placements: +10%

Placement surcharge, weeklies
Before the middle: +15%
Other positions: +10%