The prices below apply to 2018. All prices are specified in DKK and do not include VAT. Errors and omissions excepted. Contact Aller Mediesalg for creative formats. In 2018,  you will again have the option of entering into an AllerMest yearly agreement where you are eligible for benefits and get a simpler ordering process when booking campaigns with us. The only requirement is a minimum net turnover of DKK 200,000. Contact Aller Mediesalg for further details.

Digital

Format Lifestyke Entertainment Delivery
RON ALL* All brands, all platforms and all formats 90 90 CPM
RON** 2+ brands, all platforms and all formats for lifestyle or entertainment respectively 155 60 CPM
ROS*** 1 brand, all platforms and all formats for the given brand 160 65 CPM
Frequency-controlled Ownership****
400 200 CPM

*RON ALL Exposures are randomly distributed on 930×180, 728×90 and 300×250, 160×600, 320×160 (or 320×80) for all platforms (desktop, mobile, tablet) in the category and on all brands; no brands can be deselected.

**RON Exposures are randomly distributed on 930×180, 728×90 and 300×250, 160×600, 320×160 (or 320×80) on all platforms (desktop, mobile, tablet) in the category.

***ROS Exposures are randomly distributed on 930×180, 728×90 and 300×250 on all platforms (desktop, mobile, tablet) on one selected site in the category.

****Ownership is implemented across all of our platforms, where we endeavour to distribute exposures proportionally in relation to our general distribution of traffic.  If ownership must run across the sites, the advertiser must submit two formats as we currently have sites on two different CMS platforms.

Format Lifestyle Entertainment Delivery
RON desktop/tablet 180 70 CPM
ROS desktop/tablet 200 80 CPM
Topbanner 930×180 / 728×90 175 75 CPM
Content banner 300×250 160 60 CPM
Tower 160×600 / 320×800 180 75 CPM
DHTML (floating ad) (not available on mobile site) 400 400 CPM
Outstream video 350 250 CPM
Expandable 250 100 CPM
Format Lifestyle Entertainment Delivery
Geotargeting 25 25 CPM
Re-targeting 50 50 CPM
Frekvens pr. Unique browser 10 10 CPM
Sekvens 20 20 CPM
Særplacering 30 30 CPM
Site Homepage takeover Wallpaper
Per day, all banners + wallpaper on the home page Per day for the whole site
billedbladet.dk 12.000 30.000
elle.dk 20.000
familiejournal.dk 20.000
femina.dk 20.000
isabellas.dk 20.000
mainlifestyle.dk* 20.000
q.dk* 20.000
seoghoer.dk 15.000 30.000
spisbedre.dk* 20.000
søndag.dk 20.000
udeoghjemme.dk* 20.000
viunge.dk 20.000

For the purchase of ownership on sites marked with an asterisk (*), at least three must be purchased.

We provide advertising in newsletters in the following brands: ELLE, Familie Journal, FEMINA, ISABELLAS, Mad & Bolig, Q, Ude og Hjemme and SØNDAG.

Format Price Delivery
300×250 200 CPM
Site Advertorial Competition User servey/Test yourself User servey/Test yourself Microsite 
 Periode 3 måneder 14 dage 14 dage  Contact the sales department 3 måneder
 billedbladet.dk 25.000 25.000 17.500 75.000
 elle.dk 20.000 20.000 20.000 75.000
 familiejournal.dk 25.000 25.000 22.500 75.000
 femina.dk 40.000 40.000 30.000 75.000
 isabellas.dk 12.500 12.500 12.500 75.000
 mainlifestyle.dk 15.000 15000
 q.dk femina.q.dk) 15.000 15.000 12.500 75.000
 seoghoer.dk 30.000 30.000 30.000 75.000
 spisbedre.dk 15.000 15.000 15.000 75.000
 søndag.dk (femina.soendag.dk) 15.000 15.000 12.500 75.000
 udeoghjemme.dk 12.500 12.500 12.500 75.000
 viunge.dk + Komfirmation.dk 30.000 30.000 30.000 75.000
Facebook pages Followers     Post price
BILLED-BLADET 69.423 10.000
Din personlige udvikling 18.264 5.000
Dossier 10.996 7.500
ELLE 63.805 15.000
Familie Journal 50.696 10.000
Jeg elsker at strikke (Familie Journal) 24.619 5.000
Jul – mad, pynt og ideer (Familie Journal) 72.338 10.000
Femina 63.886 15.000
Femina kvindeløb 20.090 7.500
Modemagasinet IN 28.526 10.000
ISABELLAS 72.161 15.000
Jeg elsker kage (Isabellas) 93.912 10.000
Mad & Bolig 33.097 10.000
Hvad skal vi spise (Mad & Bolig) 20.370 5.000
SPIS BEDRE 33.035 10.000
Psykologi 15.153 5.000
Q – Kvinder med kurver 37.306 8.000
Se og Hør 155.258 15.000
Let liv 34.313 10.000
Søndag 26.619 8.000
Ude og Hjemme 54.265 10.000
Vi unge 178.666 20.000
Østrogen 1.827 2.000
ALT om Haven 22.392 10.000

 

Instagram profiles Followers     Price pr. upload
Billedbladet 7.008 2.000
Dossier 12.700 7.500
ELLE 116.526 25.000
ELLE Decoration 170.533 25.000
Familie Journal 531
Femina 30.394 12.000
Modemagasinet IN 16.603 10.000
Isabellas_dk 25.838 12.000
Madogbolig 65.972 15.000
Magasinetq 3.578
Seoghoerdk 62.800 7.500
Spisbedre 39.272 12.000
Søndagdk 1.066
Tidenskvinder 760
Ude og Hjemme 621
Vi unge 62.761 20.000
         
Snapchat profiles  Openings      Price pr. story
_viunge 10.000 25.000
         
Youtube  Followers      Price pr. upload
Vi unge 17.438 15.000

We provide creative solutions that are activated on our brands’ Facebook pages and Instagram profiles. Contact the sales department on (+45) 7234 2626 for options and special offers.

We provide a wide variety of creative video solutions, and we find the right solution together with you. Contact the sales department on (+45) 7234 2626 for options and special offers.

Print

Magazine 2018
 2/1   1/1  1/2  1/4  Back page  1/1 Advertorial*  2/1 Advertorial*
 Alt om Haven  kr.         32.600  kr.         24.200  kr.         17.300  –  kr.         29.900  kr.                         30.200  kr.                              40.700
 Antik & Auktion  kr.         33.600  kr.         20.900  kr.         14.200  kr.           7.200  kr.         27.400  kr.                         26.300  kr.                              42.200
 Countryliv  kr.         66.200  kr.         41.300  kr.         28.000  –  kr.         41.300  –  –
 ELLE  kr.         88.100  kr.         52.500  –  –  kr.         73.400  kr.                         65.900  kr.                           110.700
 ELLE Deco  kr.         88.100  kr.         52.500  –  –  kr.         73.400  kr.                         65.900  kr.                           110.700
 IN  kr.         82.300  kr.         51.800  kr.         34.800  kr.         22.100  kr.         66.800  kr.                         65.100  kr.                           103.400
 INDRET  kr.       100.700  kr.         62.900  kr.         42.800  –  –  kr.                         79.100  kr.                           126.500
 ISABELLAS  kr.         66.700  kr.         41.600  kr.         28.200  kr.         17.900  kr.         54.200  kr.                         52.300  kr.                              83.700
 JULEN  kr.         39.400  kr.         25.400  kr.         15.200  –  –  –  –
 Maries Ideer  kr.         35.100  kr.         22.700  kr.         12.300  –  –  –  –
 Mad & Bolig  kr.         73.100  kr.         45.600  kr.         31.100  kr.         19.600  kr.         59.300  kr.                         57.200  kr.                              91.800
 Psykologi  kr.         61.500  kr.         38.600  kr.         26.200  kr.         16.600  kr.         49.900  kr.                         48.500  kr.                              77.300
 Psykologi – 2 SUPER numre  kr.         78.800  kr.         48.700  kr.         33.200  kr.         21.000  –  kr.                         61.200  –
 Q kvinder med kurver  kr.         63.100  kr.         39.700  kr.         27.000  kr.         17.200  kr.         51.500  kr.                         49.800  kr.                              79.400
 ROYAL  kr.         36.800  kr.         22.700  kr.         15.200  –  kr.         29.600  kr.                         28.600  kr.                              46.300
 SPIS BEDRE  kr.         57.300  kr.         36.800  kr.         23.600  kr.         12.700  kr.         43.200  kr.                         46.300  kr.                              72.000
 Vi Unge  kr.         55.100  kr.         33.600  kr.         22.700  kr.         14.400  kr.         43.700  kr.                         42.200  kr.                              69.300
Cookie  kr.       100.700  kr.         62.900  kr.         42.800  –  –  kr.                         79.100  kr.                           126.500
Dossier  kr.         86.400  kr.         51.500  –  –  –  kr.                         64.700 108500
*Production costs for advertorials will vary – contact your consultant for further details.
Weeklies 2018
  2/1   1/1   1/2   1/4   Bagside   1/1 Annonceartikel* 2/1 Annonceartikel*
 7-TVDage  kr.         33.600  kr.         20.900  kr.         14.200  kr.           9.200  kr.         23.600  kr.                         26.300  kr.                              42.200
 BILLED-BLADET  kr.         99.000  kr.         61.800  kr.         42.000  kr.         26.700  kr.         71.200  kr.                         77.600  kr.                           124.300
 FEMINA  kr.       100.700  kr.         62.900  kr.         42.800  kr.         27.100  kr.         72.500  kr.                         79.100  kr.                           126.500
 Familie Journal  kr.       115.900  kr.         72.500  kr.         49.300  kr.         31.300  kr.         83.400  kr.                         91.100  kr.                           145.700
 SE og HØR  kr.       134.900  kr.         84.400  kr.         57.600  kr.         36.200  kr.                       106.100  kr.                           169.400
 SØNDAG  kr.         62.400  kr.         39.300  kr.         26.600  kr.         17.000  kr.         44.800  kr.                         49.400  kr.                              78.400
 Ude og Hjemme  kr.         95.600  kr.         59.900  kr.         40.700  kr.         25.700  kr.         68.600  kr.                         75.200  kr.                           120.100

*Production costs for advertorials will vary – contact your consultant for further details.

Placement surcharge, magazines
Mad & Bolig, Antik & Auktion, ROYAL, Mad!, IN, Isabellas, Q, Psykologi, Vi Unge: First ¼ of the magazine: +15% – 3rd cover page + other placements: +10%

Placement surcharge, weeklies
Before the middle: +15%
Other positions: +10%