The prices below apply to 2018. All prices are specified in DKK and do not include VAT. Errors and omissions excepted. Contact Aller Mediesalg for creative formats. In 2018,  you will again have the option of entering into an AllerMest yearly agreement where you are eligible for benefits and get a simpler ordering process when booking campaigns with us. The only requirement is a minimum net turnover of DKK 200,000. Contact Aller Mediesalg for further details.

Digital

Format Lifestyke Entertainment Delivery
RON ALL* All brands, all platforms and all formats 90 90 CPM
RON** 2+ brands, all platforms and all formats for lifestyle or entertainment respectively 155 60 CPM
ROS*** 1 brand, all platforms and all formats for the given brand 160 65 CPM
Frequency-controlled Ownership****
400 200 CPM

*RON ALL Exposures are randomly distributed on 930×180, 728×90 and 300×250, 160×600, 320×160 (or 320×80) for all platforms (desktop, mobile, tablet) in the category and on all brands; no brands can be deselected.

**RON Exposures are randomly distributed on 930×180, 728×90 and 300×250, 160×600, 320×160 (or 320×80) on all platforms (desktop, mobile, tablet) in the category.

***ROS Exposures are randomly distributed on 930×180, 728×90 and 300×250 on all platforms (desktop, mobile, tablet) on one selected site in the category.

****Ownership is implemented across all of our platforms, where we endeavour to distribute exposures proportionally in relation to our general distribution of traffic.  If ownership must run across the sites, the advertiser must submit two formats as we currently have sites on two different CMS platforms.

Format Lifestyle Entertainment Delivery
RON desktop/tablet 180 70 CPM
ROS desktop/tablet 200 80 CPM
Topbanner 930×180 / 728×90 175 75 CPM
Content banner 300×250 160 60 CPM
Tower 160×600 / 320×800 180 75 CPM
DHTML (floating ad) (not available on mobile site) 400 400 CPM
Outstream video 350 250 CPM
Expandable 250 100 CPM
Format Lifestyle Entertainment Delivery
Geotargeting 25 25 CPM
Re-targeting 50 50 CPM
Frekvens pr. Unique browser 10 10 CPM
Sekvens 20 20 CPM
Særplacering 30 30 CPM
Site Forsideejerskab Wallpaper
Per day, all banners + wallpaper on the home page Per day for the whole site
billedbladet.dk 12.000 15.000
elle.dk 15.000
familiejournal.dk 15.000
femina.dk 20.000
in.dk* 15.000
isabellas.dk 10.000
madogbolig.dk* 15.000
q.dk* 20.000
seoghoer.dk 15.000 20.000
spisbedre.dk* 10.000
søndag.dk 20.000
udeoghjemme.dk* 15.000
viunge.dk 15.000

For the purchase of ownership on sites marked with an asterisk (*), at least three must be purchased.

We provide advertising in newsletters in the following brands: ELLE, Familie Journal, FEMINA, ISABELLAS, Mad & Bolig, Q, Ude og Hjemme and SØNDAG.

Format Price Delivery
300×250 200 CPM
Site Advertorial 017 Advertorial 2018 Competition
2017
Competition 2018 Gallery 2017 User servey/Test yourself User servey/Test yourself Microsite
 Period 3 months 3 months 14 days 14 days 1 months 14 days Contact the sales department 3 months
 billedbladet.dk 17.500 25.000 17.500 25.000 17.500 17.500 75.000
 elle.dk 20.000 20.000 20.000 20.000 20.000 20.000 75.000
 familiejournal.dk 22.500 25.000 22.500 25.000 22.500 22.500 75.000
 femina.dk 30.000 40.000 30.000 40.000 30.000 30.000 75.000
 in.dk 12.500 12.500 12.500 12.500 75.000
 isabellas.dk 12.500 12.500 12.500 12.500 12.500 12.500 75.000
 madogbolig.dk 12.500 12.500 12.500 12.500 75.000
Nyt site madogbolig/in) 15.000 15000
 q.dk femina.q.dk) 12.500 15.000 12.500 15.000 12.500 12.500 75.000
 seoghoer.dk 30.000 30.000 30.000 30.000 30.000 30.000 75.000
 søndag.dk (femina.soendag.dk) 12.500 15.000 12.500 15.000 12.500 12.500 75.000
 udeoghjemme.dk 12.500 12.500 12.500 12.500 12.500 12.500 75.000
 viunge.dk + Komfirmation.dk 30.000 30.000 30.000 30.000 30.000 30.000 75.000
Facebookgroups Followers     Post price 2018
BILLED BLADET 65.239 10.000
Din personlige udvikling 18.264 5.000
ELLE 62.227 15.000
Familie Journal 45.293 10.000
Jeg elsker at strikke (Familie Journal) 23.885 5.000
Jul – mad, pynt og ideer (Familie Journal) 72.338 10.000
FeminaDK 59.041 15.000
Feminas kvindeløb 13.622 7.500
Modemagasinet IN 25.834 7.500
ISABELLAS 67.545 15.000
Jeg elsker kage (Isabellas) 89.569 10.000
Mad & Bolig 29.533 7.500
Hvad skal vi spise (Mad & Bolig) 20.370 5000
SPIS BEDRE 27.388 7.500
Psykologi 14.096 5.000
Q – Et univers af qvinder 36.077 8.000
Se og Hør 151.808 15.000
Let liv 32.016 10.000
Søndag 24.234 8.000
Ude og Hjemme 52.288 10.000
Vi unge 180.723 20.000
Østrogen 1.839 2.000
ALT om Haven 16.000 10.000

 

Instagramprofiles: Followers:     Price pr. upload 2018
Billedbladet 2.667 2.000
Elledanmark 108.404 25.000
Elledecorationsdk 123.536 25.000
FamilieJournal 326
Feminadk 26.237 12.000
Modemagasinet_in 13.557 7.500
Isabellas_dk 21.360 12.000
Madogbolig 55.261 15.000
Magasinetq 2.355
Seoghoerdk 10.786 7.500
Spisbedre 29.432 12.000
Søndagdk 650
Tidenskvinder 768
Ude og Hjemme 400
Vi unge 63.501 20.000
         
Snapchat profiler        
_viunge 12.000 25000
         
Youtube        
Vi unge 13000 15000

We provide creative solutions that are activated on our brands’ Facebook pages and Instagram profiles. Contact the sales department on (+45) 7234 2626 for options and special offers.

We provide a wide variety of creative video solutions, and we find the right solution together with you. Contact the sales department on (+45) 7234 2626 for options and special offers.

Print

Magazine 2018
 2/1   1/1  1/2  1/4  Back page  1/1 Advertorial*  2/1 Advertorial*
 Alt om Haven  kr.         32.600  kr.         24.200  kr.         17.300  –  kr.         29.900  kr.                         30.200  kr.                              40.700
 Antik & Auktion  kr.         33.600  kr.         20.900  kr.         14.200  kr.           7.200  kr.         27.400  kr.                         26.300  kr.                              42.200
 Countryliv  kr.         66.200  kr.         41.300  kr.         28.000  –  kr.         41.300  –  –
 ELLE  kr.         88.100  kr.         52.500  –  –  kr.         73.400  kr.                         65.900  kr.                           110.700
 ELLE Deco  kr.         88.100  kr.         52.500  –  –  kr.         73.400  kr.                         65.900  kr.                           110.700
 IN  kr.         82.300  kr.         51.800  kr.         34.800  kr.         22.100  kr.         66.800  kr.                         65.100  kr.                           103.400
 INDRET  kr.       100.700  kr.         62.900  kr.         42.800  –  –  kr.                         79.100  kr.                           126.500
 ISABELLAS  kr.         66.700  kr.         41.600  kr.         28.200  kr.         17.900  kr.         54.200  kr.                         52.300  kr.                              83.700
 JULEN  kr.         39.400  kr.         25.400  kr.         15.200  –  –  –  –
 Maries Ideer  kr.         35.100  kr.         22.700  kr.         12.300  –  –  –  –
 Mad & Bolig  kr.         73.100  kr.         45.600  kr.         31.100  kr.         19.600  kr.         59.300  kr.                         57.200  kr.                              91.800
 Psykologi  kr.         61.500  kr.         38.600  kr.         26.200  kr.         16.600  kr.         49.900  kr.                         48.500  kr.                              77.300
 Psykologi – 2 SUPER numre  kr.         78.800  kr.         48.700  kr.         33.200  kr.         21.000  –  kr.                         61.200  –
 Q kvinder med kurver  kr.         63.100  kr.         39.700  kr.         27.000  kr.         17.200  kr.         51.500  kr.                         49.800  kr.                              79.400
 ROYAL  kr.         36.800  kr.         22.700  kr.         15.200  –  kr.         29.600  kr.                         28.600  kr.                              46.300
 SPIS BEDRE  kr.         57.300  kr.         36.800  kr.         23.600  kr.         12.700  kr.         43.200  kr.                         46.300  kr.                              72.000
 Vi Unge  kr.         55.100  kr.         33.600  kr.         22.700  kr.         14.400  kr.         43.700  kr.                         42.200  kr.                              69.300
Cookie  kr.       100.700  kr.         62.900  kr.         42.800  –  –  kr.                         79.100  kr.                           126.500
Dossier  kr.         86.400  kr.         51.500  –  –  –  kr.                         64.700 108500
*Production costs for advertorials will vary – contact your consultant for further details.
Weeklies 2018
  2/1   1/1   1/2   1/4   Bagside   1/1 Annonceartikel* 2/1 Annonceartikel*
 7-TVDage  kr.         33.600  kr.         20.900  kr.         14.200  kr.           9.200  kr.         23.600  kr.                         26.300  kr.                              42.200
 BILLED-BLADET  kr.         99.000  kr.         61.800  kr.         42.000  kr.         26.700  kr.         71.200  kr.                         77.600  kr.                           124.300
 FEMINA  kr.       100.700  kr.         62.900  kr.         42.800  kr.         27.100  kr.         72.500  kr.                         79.100  kr.                           126.500
 Familie Journal  kr.       115.900  kr.         72.500  kr.         49.300  kr.         31.300  kr.         83.400  kr.                         91.100  kr.                           145.700
 SE og HØR  kr.       134.900  kr.         84.400  kr.         57.600  kr.         36.200  kr.                       106.100  kr.                           169.400
 SØNDAG  kr.         62.400  kr.         39.300  kr.         26.600  kr.         17.000  kr.         44.800  kr.                         49.400  kr.                              78.400
 Ude og Hjemme  kr.         95.600  kr.         59.900  kr.         40.700  kr.         25.700  kr.         68.600  kr.                         75.200  kr.                           120.100

*Production costs for advertorials will vary – contact your consultant for further details.

Placement surcharge, magazines
Mad & Bolig, Antik & Auktion, ROYAL, Mad!, IN, Isabellas, Q, Psykologi, Vi Unge: First ¼ of the magazine: +15% – 3rd cover page + other placements: +10%

Placement surcharge, weeklies
Before the middle: +15%
Other positions: +10%