Select the medium below to see which advertising formats we offer.

Digital

Send material to [email protected] at least three workdays before the start of a campaign. If material is submitted behind schedule, Aller Media cannot guarantee on-time start-up or implementation during the period. It is possible that a deduction will be made in the advertiser’s material compensation.

GIF/JPG
Two elements are available:
– a banner in GIF or JPG format
– a click-through URL

Third-party tags
One element is available here:
– third-party tags (iframe tags)

Type Format GIF/JPG/Flash/HTLM Loop (max./45 sek.) Details
Megaboard 930×600 120 KB 5
Top banner 930×180 120 KB 5 Positioned at the top of the Aller websites concerned.
Content banner 300×250 120 KB 5
Tower 160×600
300×600
120 KB 5 The primary message must be within 160×600 to ensure that the message is exposed on smaller frame sizes.
Frequency-controlled ownerships/Cover and dominance. 320×800 Tower højre
320×800 Tower left 960×200 Top banner
120 KB topbanner
120 KB pr. tower
0 Frequency-controlled ownerships are deployed throughout the contents. The two tower banners are sticky. Towers must be static, i.e. no animation.
Overlay 950×500 120 KB 0 Automatically starts from a 300×250 or 930×180 banner. It is active for 8 seconds, after which it closes.
Expandable Top banner From 930×180 til 930×360 120 KB 5 Started by a mouse-over from a 930×180 banner. It is active until the user removes the mouse.
Expandable Content banner From 300×250 til 300×500 120 KB 5 Started by a mouse-over from a 300×250 banner. It is active until the user removes the mouse.
Mobile banner 320×320
300×250
320×160
320×80
320×50
120 KB 5

NB! Rich Media is acceptable for all formats, except newsletter banners where only GIFF/JPEG is acceptable.

Mobile banners
Flash cannot be used! Use HTML5, GIF or JPG instead

Flash
We advise against using Flash, as it cannot be seen in Google Chrome or Safari browsers.

DHTML
Write the files referred to in the DHTML banner, e.g. GIF or JPG files, as an absolute reference in the HTML code, e.g.: <HTML>Hello Aller!<img src=”bildGIF”></HTML>. If the DHTML banner contains flash or iframe, it must have a css class of “urp-no-hide”. If this is not added, the banner will be hidden.

Third-party tags and material/tags delivered by a third party, i.e. iframe tags with an externally hosted URL, must include clicking parameters to ensure correct counting of the number of clicks.

Insert clicking parameters as follows: <iframe src=””http://clientserver.com/site.php?someparameters=something&click=[InsertClickCountHere]””>…. The click-through URL is illustrated with [InsertClickCountHere] and must be click-activated. All third-party tags must be delivered through a secure site (https) with https paths (URL).

Streaming in banners
Videos or other Rich Media content can be streamed from third-party tags, or video files can be uploaded to Aller’s server and streamed from there.

Before user activation, up to 60 kb of material can be downloaded in the banner. An example of this material is a loop sequence of no more than 10 seconds or a static banner. Audio may not be run in this material.

After user activation (mouse-over), an additional 250 kb may be downloaded, bringing the total size of the material to 310 kb. Audio may be used here and there must be a visible button for switching the audio on and off.

Video
Video files can be delivered in all formats except .vob. We recommend that video files be delivered in one of the following file formats: .mp4, .mov, or .flv in the highest possible resolution. The video must be at least 768×432 pixels, 1400 kbit video and 128 kbit audio.

Print

Click here to upload print material.

For faultless processing of the PDF file, the following is required:

PDF files:
The PDF file must be in version 1.3, preferably generated on the basis of the PDF/X-1a:2001 standard.
The PDF file must be created on the basis of a recognised program, such as InDesign or Quark, Adobe Acrobat Pro.
The PDF file must have a 5 mm cropping on all edges.
The PDF file may only contain CMYK colours.
The PDF file must, as a minimum, have a defined trim and bleed box.

Fonts:
All fonts must be integrated into the PDF file.

Photos:
Photos must have a minimum resolution of 300 dpi.

Other:
For all advertisement formats, all texts, logos and other similar elements must be placed at least 10 mm within the cropped format.

Media:
Format
Full page
Two-page spread
Half page/crosswise
Half-page/upright

Quarter page:
Width, mm
Height, mm
Format no.

Format Width, mm Height, mm Format no.
Full page 208 278 322
Two-page spread 416 278 301
Half-page/crosswise 208 139 339
Half-page/upright 104 278 340
Quarter page 104 139 341
New formats Width, mm Height, mm Format no.
Full page 225 297 422
Two-page spread 450 297 401
Half-page/crosswise 225 148 439
Half-page/upright 112 297 440
Quarter page 112 148 441
Format Width, mm Height, mm Format no.
Full page 208 278 322
Two-page spread 416 278 301
Half-page/crosswise 208 139 339
Half-page/upright 104 278 340
Quarter page 104 139 341
Format Width, mm Height, mm Format no.
Full page 208 278 322
Two-page spread 416 278 301
Half-page/crosswise 208 139 339
Half-page/upright 104 278 340
Quarter page 104 139 341
New formats Width, mm Height, mm Format no.
Full page 225 297 422
Two-page spread 450 297 401
Half-page/crosswise 225 148 439
Half-page/upright 112 297 440
Quarter page 112 148 441
Format Pris Levering
300×250 200 CPM
New formats Width, mm Height, mm Format no.
Full page 225 297 422
Two-page spread 450 297 401
Half-page/crosswise 225 148 439
Half-page/upright 112 297 440
Quarter page 112 148 441
New formats Width, mm Height, mm Format no.
Full page 225 297 422
Two-page spread 450 297 401
Half-page/crosswise 225 148 439
Half-page/upright 112 297 440
Quarter page 112 148 441
Format Width, mm Height, mm Format no.
Full page 208 278 322
Two-page spread 416 278 301
Half-page/crosswise 208 139 339
Half-page/upright 104 278 340
Quarter page 104 139 341
Format Width, mm Height, mm Format no.
Full page 208 278 322
Two-page spread 416 278 301
Half-page/crosswise 208 139 339
Half-page/upright 104 278 340
Quarter page 104 139 341
New formats Width, mm Height, mm Format no.
Full page 225 297 422
Two-page spread 450 297 401
Half-page/crosswise 225 148 439
Half-page/upright 112 297 440
Quarter page 112 148 441
New formats Width, mm Height, mm Format no.
Full page 225 297 422
Two-page spread 450 297 401
Half-page/crosswise 225 148 439
Half-page/upright 112 297 440
Quarter page 112 148 441
New formats Width, mm Height, mm Format no.
Full page 225 297 422
Two-page spread 450 297 401
Half-page/crosswise 225 148 439
Half-page/upright 112 297 440
Quarter page 112 148 441
New formats Width, mm Height, mm Format no.
Full page 208 280 22
Two-page spread 416 280 1
Half-page/crosswise 208 140 39
Half-page/upright 104 280 40
Quarter page 104 140 41
New formats Width, mm Height, mm Format no.
Full page 225 297 422
Two-page spread 450 297 401
Half-page/crosswise 225 148 439
Half-page/upright 112 297 440
Quarter page 112 148 441
Format Width, mm Height, mm Format no.
Full page 208 278 322
Two-page spread 416 278 301
Half-page/crosswise 208 139 339
Half-page/upright 104 278 340
Quarter page 104 139 341
New formats Width, mm Height, mm Format no.
Full page 225 297 422
Two-page spread 450 297 401
Half-page/crosswise 225 148 439
Half-page/upright 112 297 440
Quarter page 112 148 441
New formats Width, mm Height, mm Format no.
Full page 225 297 422
Two-page spread 450 297 401
Half-page/crosswise 225 148 439
Half-page/upright 112 297 440
Quarter page 112 148 441
New formats Width, mm Height, mm Format no.
Full page 225 297 422
Two-page spread 450 297 401
Half-page/crosswise 225 148 439
Half-page/upright 112 297 440
Quarter page 112 148 441
Format Width, mm Height, mm Format no.
Full page 208 278 322
Two-page spread 416 278 301
Half-page/crosswise 208 139 339
Half-page/upright 104 278 340
Quarter page 104 139 341
Format Width, mm Height, mm Format no.
Full page 208 278 322
Two-page spread 416 278 301
Half-page/crosswise 208 139 339
Half-page/upright 104 278 340
Quarter page 104 139 341
New formats Width, mm Højde i mm Format no.
Full page 225 297 422
Two-page spread 450 297 401
Half-page/crosswise 225 148 439
Half-page/upright 112 297 440
Quarter page 112 148 441
Format Width, mm Height, mm Format no.
Full page 208 278 322
Two-page spread 416 278 301
Half-page/crosswise 208 139 339
Half-page/upright 104 278 340
Quarter page 104 139 341
Format Width, mm Højde i mm Format no.
Full page 208 278 322
Two-page spread 416 278 301
Half-page/crosswise 208 139 339
Half-page/upright 104 278 340
Quarter page 104 139 341
New formats Width, mm Height, mm Format no.
Full page 213 291 949
Two-page spread 426 291 950
Half-page/crosswise 213 145 951
Half-page/upright 106 291 952
Quarter page 106 145 953