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Aller's beauty universe

Beauty, in all its facets, for all ages and on all platforms – is given high priority by Aller and our 1,039,000 readers. For this reason, the media group has created a new joint editorial staff, Aller Beauty, who specialises in this area and aims to meet the needs of the sector, readers and followers for new partnerships, creative solutions, news, guides and interviews.

Aller Beauty is a unique power centre comprising the best expertise in terms of new beauty knowledge and the market’s most innovative products. We disseminate beauty and cosmetics copy that communicates eye-to-eye with readers/users and takes account of their need to be up to date on how to remain beautiful throughout their lives, e.g. with print guides and digital how-to videos so that readers/users learn how to apply their own make-up attractively, set their hair in a new style or dye their hair with beautiful results. Initially, the editorial staff will comprise renowned experts from IN and Femina. Anne Axholm, Editor-in-Chief of IN, is also Editor-in-Chief of Aller Beauty.

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