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Aller's food universe

“What’s for dinner?” This question is asked every day all year round in most homes, and it can be somewhat challenging to continue being inventive. At Aller Mad, no one ever asks this question without getting a sound and proper answer.

Aller Mad is Aller Media’s editorial staff excelling in food and comprises a team of specialists who keep up with the latest culinary trends. We are familiar with Danes’ eating habits and we know what makes their mouths water, regardless of whether the reader lives in Christiansfeld or Copenhagen. At Aller Media, we have a total of seven popular titles for our readers to whom food is an essential purchase motivation, and we cover a broad range of culinary topics using media that appeal to all target groups.

At Aller Mad, we focus on meeting the reader precisely where she needs inspiration and assistance for her cookery. We know she loves reading recipes and tips in her preferred weekly or monthly magazine, and that she can take these with her to the sofa or out into the kitchen when putting the pots and pans into action. We also know that she is an active user of digital and social media, which is why we offer her lots of food content at our brand sites in how-to videos on Instagram and Facebook, on our food blog “Køkkenlykken”, in newsletters and in our new “Haps! Mad to go” app.

We provide different, creative advertising solutions on all our platforms – print and digital alike – that are in keeping with the look and feel of the medium selected and which, like our editorial content, will literally appeal to our readers’ tastes. We are take pride in adapting our communications for various target groups to capture their hearts – irrespective of whether they are fond of ordinary everyday meals or of exquisite gourmet dishes, and irrespective of whether we are producing editorial content or native-advertisement solutions.

Iben Rouw
Editor-in-Chief, Aller Mad