The magazine “Det store gemmehæfte JULEN” is the only magazine devoted solely to Christmas. It is 116 pages long, has existed for 29 years, and has a loyal, growing readership. The contents are based on cheerful, cosy Christmas traditions with articles about Christmas traditions, collections, inspiration, recipes, interior-design articles, etc. The magazine is published already in mid-September and is on the shelves up until Christmas Eve – in other words, for a long time, which gives it a high collection value for readers who take it out year after year.