ELLE

Welcome to our universe

ELLE gives readers fashion news from fashion scenes both in Denmark and abroad. You learn everything there is to know about top fashion designers, photo stories by some of the top fashion photographers in Scandinavia and plenty of indispensable information on beauty topics. ELLE prioritises fashion from a Danish angle, but supplements this with a comprehensive selection of the best articles available from ELLE International. ELLE also provides inspiring high-quality articles on trends, and interviews with renowned personalities from the worlds of fashion, art and film, which you just have to read.

ELLE.dk provides your daily fashion fix with a blend of Danish and international fashion, beauty guides and interviews with interesting personalities from Denmark and abroad. Everything is hand-picked especially for users, and the website is updated many times a day to ensure that ELLE is always the first to present the latest trends.

Cecilie Ingdal
Editor-in-Chief
Cecilieingdal-chefredaktør
READERS
ONLINE USERS
FACEBOOK FOLLOWERS
INSTAGRAM FOLLOWERS

TARGET GROUP

The readers are fashion-conscious women with an unfailing sense of style, but also women seeking guidance in making the season’s most important purchases. Core readers and users search for the latest news about what’s happening in the fashion industry. These are women who love fashion, are decisive and ambitious, but who are also receptive, accommodating and open to new trends.

BLOGGERS

Bloggers are valuable dedicated partners in ELLE’s blogger universe where they create personal and relevant content for their loyal readers on a daily basis. All five blogs are based on an individual niche and together cover everything from fashion and beauty to health, food and travel.

LAURA LAWAETZ: ELLE’s Digital Director, Laura Lawaetz, is responsible for the major fashion blog lauralawaetz.com where she shares her outfits and shopping tips every day.

POWDER: ELLE’s Fashion & Beauty Director, Anne P., is always bubbling with the latest beauty news, recommendations and personal experiences, which she generously shares on powder.dk.

FOOD BEFORE PASSION: ELLE’s Style Editor, Mie Juel, is responsible for the Food Before Fashion blog where she shares her diary entries from her busy, widely travelled and fashionable everyday life, unwaveringly focused on culinary experiences.

A FOOD AFFAIR: ELLE’s Health Editor, Stephanie Bang, invites readers of her A Food Affair blog to take part kitchen festivities with recipes for green, nutritious and straightforward food. Common sense, organic produce and nutrition are the most important ingredients.

NEVER NOT GOING: ELLE’s Fashion Editor, Josephine Aarkrogh, is well-travelled, and fortunately she cannot help sharing her best tips on the Never Not Going blog (2014).

EVENTS

ELLE Style Awards is the year’s most prestigious fashion party celebrating the fashion industry, lauding its personalities with prizes such as Designer of the Year, Style Icon of the Year, Make-up Artist of the Year and Model of the Year. The list of invited guests comprises the fashion industry, stylish VIPs and fashion enthusiasts and counts 1,400 guests all told, 360 of whom are VIPs invited to attend the exclusive (and sustainable) dinner before the awards ceremony.

ELLE Social Run is one of ELLE’s latest initiatives where we invite 100 of our readers to a running event where we pamper the participants. We all run on one of ELLE’s favourite routes through the city at a pace that lets you actually experience the city. We focus on community, cosiness and savoury treats, such as ELLE’s own juice, delicious finger food, exquisite lounge music and a little running gear for you.

ELLE & Dig is ELLE’s big day of pampering where you, as our reader, are invited into our universe – and become a little better prepared for the season’s trends and tendencies, for the products that are hottest right now, how to use them and much more besides. It is a day where we focus on all the best things you are familiar with from ELLE: fashion, beauty and health – not to mention shopping, of course. And the catering at ELLE is excellent, as always. A total of 600 pleased participants, coming from both east and west Denmark.

 


Source fact box: Gallup Index Denmark 2H 2015/Gemius December 2016/Facebook May 2016 – Instagram May 2016

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