IN
Welcome to our universe
IN’s universe inspires you to lead “the good life” on the sunny side and therefore writes about fashion, beauty, careers, health, home, food, travel and culture. Also, each issue features interesting interviews with powerful women from Denmark and abroad. IN is a fashion magazine with substance.
IN’s digital platform is called MAINlifestyle.dk – read more here.
Anne Axholm
Editor-in-Chief
TARGET GROUP
Denmark’s original fashion magazine IN is for discerning pleasure-seekers aged 30 and over with the willingness and spending power to realise their dreams – and pamper their loved ones. (The average household income of the IN profile is DKK 770,000.) Generally speaking, an IN reader spends more money on going out to eat, travel, clothing and beauty than the average woman consumer. IN’s readers spend 106 minutes on average reading every issue. Normal time spent reading a magazine: 56 minutes. 70% of IN’s readers take out the magazine two more times during the following month (Gallup).
Source fact box: Gallup Indeks Denmark 2019 + Danish Online Index December 2019 + Facebook March 2020 + Instagram March 2020
