IN
Welcome to our universe
IN’s universe inspires you to lead “the good life” on the sunny side and therefore writes about fashion, beauty, careers, health, home, food, travel and culture. Also, each issue features interesting interviews with powerful women from Denmark and abroad. IN is a fashion magazine with substance.
The IN.dk website is developing by leaps and bounds and is receiving more and more readers and followers every day. IN.dk and other SoMe platforms are keenly aware of the latest news in the areas of fashion, travel and beauty and provide good tips for enjoying life more with recipes for drinks and new food dishes.
Anne Axholm
Editor-in-Chief
TARGET GROUP
Denmark’s original fashion magazine IN is for discerning pleasure-seekers aged 35 and over with the willingness and spending power to realise their dreams – and pamper their loved ones. (The average household income of the IN profile is DKK 770,000.) Generally speaking, an IN reader spends more money on going out to eat, travel, clothing and beauty than the average woman consumer. IN’s readers spend 106 minutes on average reading every issue. Normal time spent reading a magazine: 56 minutes. 70% of IN’s readers take out the magazine two more times during the following month (Gallup).
EVENT
IN Live is an exclusive day of pampering which the reader attends together with her best friend, sister, or similar. The IN editorial staff hosts the event, where readers are divided into small groups of 30–40 to be inspired by and brought up to date on the latest trends in the areas of fashion, beauty, gastronomy and interior design. There are also plenty of opportunities to make good buys and receive guidance in our shopping area, featuring some 10 exhibitors. Finally, the participants are pampered with delicious food, coffee/tea and snacks all day long.
Source fact box: Gallup Index Denmark 2H 2016/Gemius April 2016/Facebook May 2017/Instagram May 2017
