MAD & BOLIG

Welcome to our universe

Mad & Bolig is the magazine for quality-conscious pleasure-seekers who are interested in interior design, good food and travel experiences that broaden their outlook. Mad & Bolig is a modern, warm and personal magazine whose sources of style and design inspiration are found both in Denmark and abroad. Mad & Bolig focuses on quality, absorption and gourmet experiences, and provides lots of trends, tendencies and inspirational shopping tips. Each issue has more than 50 pages about interior décor.

Like the magazine, the madogbolig.dk website provides information about interior décor, food and travel. Users get delicious recipes, interior-design inspiration and guides to exotic destinations, both new and classic. Everything is provided through lots of articles, galleries and online television.

Ulla Johanne Johansson
Editor-in-Chief
UllaJohansson-Chefredaktoer
READERS
ONLINE USERS
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TARGET GROUP

The reader of Mad & Bolig is a modern established woman … and her husband, who likes to read the articles as well. She is well educated, earns a good income and has a good job. She likes buying good food and wine, and it is important to her to have the right utensils and produce for making the delicious dishes she would gladly spend an entire Saturday conjuring up to impress her guests. At the same time, she has begun to redecorate her home, now that her children have grown up or are leaving the nest. This time, she has more money than the first time round … and she is willing to spend it.


Source fact box: Gallup Index Denmark 1H. 2017/Dansk Online Index august 2017/Facebook september 2017/Instagram september 2017

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