MAIN
Welcome to our universe
MAIN is your discerning guide that hand-picks the best for you in the areas of home, interior, design, fashion, beauty, travel and food. MAIN styles you and your home with elegance and boldness. It finds dishes worthy of a gourmet and presents the world’s sights of interest worth visiting. MAIN keeps you up to date on cutting-edge technology and trail-blazing design. And MAIN keeps you abreast of the international talk of the town at all times. MAIN is your interesting, indulging mid-day getaway, your Friday – on a Tuesday.
The MAIN universe includes mainlifestyle.dk, as well as IN and Mad & Bolig’s Facebook and Instagram pages.
Dorthe Kandi
Editor-in-Chief
Iben Rouw
Managing Editor




TARGET GROUP
In every city the ’MAIN street’ is the preferred home of the most exlusive restaurants and the oasis for the choosy hedonist. You will experience the same vibe on MAIN where the best interior and design, fashion and beauty, travel and food is handpicked for the user.
We engage an exclusive and particular group of men and women, constantly on the hunt for new inspiration regarding ‘the good life’. A lifestyle this certain group does not need to aspire to. They live and create ‘the good life’ every day.
Source fact box: Dansk Online Index December 2020
