Welcome to our universe

MAIN is your discerning guide that hand-picks the best for you in the areas of home, interior, design, fashion, beauty, travel and food. MAIN styles you and your home with elegance and boldness. It finds dishes worthy of a gourmet and presents the world’s sights of interest worth visiting. MAIN keeps you up to date on cutting-edge technology and trail-blazing design. And MAIN keeps you abreast of the international talk of the town at all times. MAIN is your interesting, indulging mid-day getaway, your Friday – on a Tuesday.

The MAIN universe includes, as well as IN and Mad & Bolig’s Facebook and Instagram pages.

Ulla Johanne Johansson & Anne Axholm


MAIN, containing the best of and – whose new topics are absorbing to both women and men.

Every major city’s ‘MAIN street’ is also the preferred high street of shops and is an oasis for discerning hedonists. You also find the same atmosphere in MAIN, where we hand-pick the best of interior and design, fashion and beauty, travel and food.

We appeal to an exclusive, discerning target group of women and men who are constantly pursuing new inspiration for living ‘the good life’ while travelling first class. The target group does not aspire to this lifestyle – they create it and live it every day. See the site on

Source fact box: Dansk Online Index January 2018 

Screenshot Desktop (002)

Drop in for a cup of coffee