SØNDAG

Welcome to our universe

The weekly magazine SØNDAG is for fun-loving women, i.e. active, outgoing middle-aged women. The editorial strategy reflects this by giving high priority to topics such as fashion, beauty and interior design. SØNDAG’s readers give high priority to the luxurious offerings of daily life; they are major consumers of all cultural options, which is why SØNDAG contains a proportionately greater amount of reading material than all other weeklies relating to exotic new travel destinations, new books, new films and new plays.

søndag.dk is a source of inspiration for personal development, beauty, career, exercise and diet. It also provides articles relating to travel, famous women and lots of recipes.

Karen Ellehøj
Editor-in-Chief
Karen_Ellehøj_1
WEEKLY READERS
MONTHLY ONLINE USERS (Femina)
FACEBOOK FOLLOWERS
INSTAGRAM FOLLOWERS

TARGET GROUP

SØNDAG is Denmark’s largest women’s magazine that inspires and recognizes the adult woman.

SØNDAGs woman is well-informed and committed with a great appetite for life. She has both time and desire for new experiences, insights, and inspiration – this applies to culture and travel, exciting recipes and healthy habits as well as news for the home, garden and wardrobe.

EVENTS

As the name implies, “SØNDAG – Forkæl dig selv” is an event tailor-made to pamper SØNDAG’s readers. Readers are inspired and pampered and, not least, have an opportunity to relax with their friends. The participants are divided into groups of 30–40 women each, and they take part in themed workshops on skincare, hair, make-up, fashion, jewellery, interior design and food, all of which are conducted by our business partners.

SØNDAG and Ballroom Fitness extract and combine the best of both dancing and exercise. Instructors Elisabeth Dalsgaard, Thomas Evers and Anne Mette Rasmussen join forces with SØNDAG to invite participants to an entertaining day.


Source fact box: Kantar Gallup Indeks Danmark + Danish Online Index august 2019 + Facebook oktober 2020 + Instagram oktober 2020

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