SPIS BEDRE

Welcome to our universe

SPIS BEDRE is for anyone who wants to eat delicious food at home – both on a daily basis and at weekends when there is more time to enjoy cooking. The recipes in SPIS BEDRE are readily accessible, easy to grasp and thoroughly tested – to ensure good results every time. The recipes use the best seasonal produce, and readers get plenty of tips and inspiration for titillating new dishes. SPIS BEDRE makes it easy to cook great meals! At SPIS BEDRE’s site, readers can search the large recipe database to get suggestions for starters, main courses and desserts. It is also possible to search for recipes by entering a specific ingredient, such as “chicken”, in the search field. The site also has a link to køkkenlykken.dk: a personal food blog written by SPIS BEDRE’s regular food columnist Camilla Biesbjerg Markussen.

Iben Rouw
Editor-in-Chief
Iben-chefredaktør
READERS
ONLINE USERS
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TARGET GROUP

SPIS BEDRE is a magazine for anyone who likes to cook, and wants to be even better at it. The typical reader is a woman aged 30–55. She leads an active life and is on the lookout for easy recipes for everyday use. At the weekend, she enjoys spending more time in the kitchen so she can conjure up treats for friends and family and pursue cookery as a hobby. She is interested in kitchen appliances, kitchen design, health, foods, wines and other beverages.

APP

The ‘HAPS! Mad to go’ app is brimming with inspiration and tips for tasty and easy-to-make packed lunches, picnics and other meals for on the go. As the app was designed to help out families in their busy lives, it is easy and practical to use. It is filled with inspiring photos, readily accessible recipes, short films and good advice. Overall, the new app makes sure you never run out of good ideas for your packed lunch or other meals for on the go.


Source fact box: Gallup Index Denmark 4Q 2016 + 1Q 2017/Gemius April 2017/Facebook May 2017/Instagram May 2017

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