SPIS BEDRE

Welcome to our universe

SPIS BEDRE is for anyone who wants to eat delicious food at home – both on a daily basis and at weekends when there is more time to enjoy cooking. The recipes in SPIS BEDRE are readily accessible, easy to grasp and thoroughly tested in order to ensure good results every time. The recipes make use of the best seasonal produce, and readers get plenty of tips and inspiration for titillating new dishes. SPIS BEDRE makes it easy to cook great meals!

SPIS BEDRE’s website is an inspiring, vibrant world of food with thousands of recipes for users to search through. Most traffic is efficiently driven directly from Google searches, but a good deal also comes from SPIS BEDRE’s popular SoMe channels. The website is based on brand-new technology, providing unique functions and innovative ad formats.

Iben Rouw
Editor-in-Chief
Iben-chefredaktør
MONTHLY READERS
MONTHLY ONLINE USERS
FACEBOOK FOLLOWERS
INSTAGRAM FOLLOWERS

TARGET GROUP

SPIS BEDRE is a magazine for anyone who likes to cook and wants to become even better at it. The typical reader is a woman aged 30–55. She leads an active life and is on the lookout for easy recipes for everyday use. At the weekend, she enjoys spending more time in the kitchen so she can conjure up treats for friends and family and pursue cookery as a hobby. She is interested in kitchen appliances, kitchen design, health, foods, wines and other beverages.

APP

The ‘HAPS! Mad to go’ app is brimming with inspiration and tips for tasty and easy-to-make packed lunches, picnics and other meals for on the go. As the app was designed to help out families in their busy lives, it is easy and practical to use. It is filled with inspiring photos, readily accessible recipes, short films and good advice. Overall, the new app makes sure you never run out of good ideas for meals that are not consumed at home.


Source fact box: Dansk Online Index 2H. 2018 + Dansk Online Index November 2018 + Facebook December 2018 + Instagram December 2018

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