UDE OG HJEMME

Welcome to our universe

Ude og Hjemme is a weekly magazine for modern families. The readers are mostly women who give top priority to their family’s well-being. They know the price of a litre of milk and prefer to pursue good bargains, not least when it comes to food, clothing and purchases for the home. The traditional, familiar values are paramount.

The magazine publishes interesting articles with an emotional impact that provide food for thought. The many correspondence columns provide useful tips on a wide range of topics from health to cohabitation. The readers are very fond of children and animals.

The food pages present tantalising recipes for dinner ideas and good advice for removing gravy stains afterwards. And each week, there is a new, easy to follow diet so it is always possible to find help in shedding unnecessary weight.

The udeoghjemme.dk website focuses on everyday life and “real people” for better or worse. The website is an independent extension of the magazine’s universe and combines articles, recipes, competitions and correspondence columns with good advice.

Kasper Bækgaard
Editor-in-Chief
Kasper B+ªkgaard 2 WEB1
MONTHLY READERS
MONTHLY ONLINE USERS
FACEBOOK FOLLOWERS
INSTAGRAM FOLLOWERS

TARGET GROUP

Ude og Hjemme and udeoghjemme.dk primarily appeal to women with traditional values. The readers/users typically live outside of Denmark’s major urban areas and give top priority to family life. When they read Ude og Hjemme and udeoghjemme.dk, they get a well-deserved rest from their busy daily lives. They enjoy reading the interesting articles, getting good advice on a wide range of topics from health and dieting to gardening and pets, and being inspired by the numerous recipes in the magazine and at the website.


Source fact box: Gallup Indeks Danmark 2H. 2018 + Dansk Online Index November 2018 + Facebook December 2018 + Instagram December 2018

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