VI UNGE

Welcome to our universe

Vi Unge is Denmark’s biggest universe for teenage girls – and the readers’ best girlfriend. Vi Unge makes being a teenager easier and more fun. We help the reader to keep her cool and have confidence in herself – and we prepare her for all the new experiences and first times in a teenage girl’s life.

We write about all the things that interest teenage girls – in the Vi Unge magazine, on viunge.dk and on our social media pages. These include a wide range of topics from fashion, beauty and bedroom, to falling in love, girlfriends and zits – and we always respect where our readers are in their lives. In the Vi Unge universe, no question is too stupid, embarrassing or trivial: we take the reader and her thoughts seriously every time! Exactly as her best girlfriend would do …

Julie Lund Rosenfeldt Isen
Editor-in-Chief
Juliemikkelsen-chefredaktør
READERS
ONLINE USERS
FACEBOOK FOLLOWERS
INSTAGRAM FOLLOWERS

TARGET GROUP

Vi Unge readers are girls aged 12–17. They are interested in all the exciting topics that usually interest a teenager: fashion, beauty, shopping, sweethearts, emotions and girlfriends, but also serious topics like choosing a study programme, the future and social issues. Conversely, our readers have many questions about teenage life, which we help them answer. Vi Unge readers love the Vi Unge universe and follow us in the Vi Unge magazine, on viunge.dk and on our social media pages.

CONFIRMATION

Confirmation is the biggest event in the lives of many Vi Unge readers. It gives you, as an advertiser, the opportunity to be part of the printed edition of Vi Unge Konfirmation, a special-issue magazine dealing solely with confirmation. In addition, we have the website konfirmation.dk, which appeals to both boys and girls, so you can also reach the target group at a dedicated site dealing solely with confirmation. This is where you, as an advertiser, can take part in both native-advertising collaboration and banner ads.

PODCAST

Since June 2017, Vi Unge has been producing podcasts about topics of great interest to the target group: love, friends, embarrassing stories and much more besides. This is also where you can participate as an advertiser – either as a sponsor of a podcast or in an integrated collaborative effort.

YOUTUBE-SERIES

On 10 August 2018, brand-new episodes of Vi Unge’s fiction series will première on YouTube. Last year, Vi Unge produced two pilot episodes of the series “Første gang” (First Time), and now eight more episodes will be available in late summer and autumn, making it a ten-episode season. The series is about Sofie who is attending continuation school. Her best friend is Alma, but she also falls head over heels in love with the new guy at the school. The series is entitled First Time because it deals with all the first times experienced by teenagers: falling in love, heartbreak, menstruation and much more.

Watch “Første gang” HERE

EVENT

Vi Unge Summer Camp is a meaningful week in the summer holidays. It features instruction in yoga, singing, health, beauty, hair, fashion, blogging and much more besides.


Source fact box: Gallup Indeks Danmark 1H. 2018 + Dansk Online Index September 2018 + Facebook October 2018 + Instagram October 2018

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