Urtekram
Food, MADDS
Tulip wanted to get in touch with women who are interested in food by launching its new vegetarian product Den Grønne Slagter Veggie. We had the product tested by our readers.CarsTampax
Tulip wanted to get in touch with women who are interested in food by launching its new vegetarian product Den Grønne Slagter Veggie. We had the product tested by our readers.Beauty, SkønhedATOUT FRANCE
Atout France wanted to present the new cool areas in Paris to stylish women. We inspired to rediscover the city by throwing a magnificent event and offering guides to all the new must-sees.TravelMagasin
Magasin wanted to tie closer bonds with stylish men and women and inspire them to visit the department store. The solution was a combination of events and native advertising.FashionNilens Jord
Nilens Jord wanted to strengthen awareness of their skincare products while maintaining knowledge of their makeup line. We raised awareness by 21% and 16%, respectively.BeautyFIAT
FIAT wanted to engage with stylish women aged 25-35 through inspiring content. The solution was a partnership on ELLE’s summer road trip, massive presence on Instagram and a soaring engagement rate.CarsMaldon Salt
Maldon Salt wanted to get an even closer relationship with ambitious chefs and entrepreneurs. We created a SoMe campaign with viral effect and a high engagement rate.FoodGarnier
The campaign “You are beautiful as you are” generated lots of enthusiasm among Vi Unge’s Facebook followers and distinguished the Garnier brand in a highly competitive market.Beauty, SkønhedATP
ATP wanted to heighten awareness of pension savings among women aged 35 and over. We created a campaign that generated high interest among readers.Finance, finansTulip
Tulip wanted to get in touch with women who are interested in food by launching its new vegetarian product Den Grønne Slagter Veggie. We had the product tested by our readers.Food, MADDove
Unilever wanted to boost awareness of its Dove products’ functions. We created a native ad campaign which heightened qualified awareness and the purchase intention and maintained the emotional bond.Beauty, SkønhedTriumph
Based on a mantra of “reclaim your shape”, Triumph’s mission is to restore the slender figure of youth to women aged 30 and over.FashionArla
To raise awareness of the Arla Food Fest, Arla teamed up with Vi Unge, whose universe is keenly focused on girls aged 12–18. A Snapchat competition was a key campaign element.Food, MADadidas
adidas wanted to further tighten its bonds with young urban women and boost its presence on Instagram via influencers at the same time.FashionSAS
Positioning SAS as an exclusive airline through an exclusive partnership with ELLE and a brand-new magazine: ELLE Travel.Rejse, Travel